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Industrial animation, product Videos: Recently we had the opportunity to work with long time client Milton Roy on a fun and challenging project. The goal was to create comprehensive but as short as possible animation showing the major steps in the process of cleaning water for human consumption – and where their equipment figured into each step of the process.

industrial animation of clean water storage tower and tanks
industrial animation of clean water storage tower and tanks
3d technical illustration of water treatment plant chemical feed building, with labeling by CraneDigital.
3d technical illustration of water treatment plant chemical feed building, with labeling by CraneDigital.

This industrial animation project lasted for several months and underwent many iterations as we all realized just how many important steps there were. Tremendous thought and engineering talent went into each decision regarding the best way to communicate vital steps, and associated equipment choices. This is essential when creating accurate industrial animation and 3d product videos. The challenge is always to be brief but accurate.

industrial animation of clean water mixing clarifier flox basin
industrial animation of clean water mixing clarifier flox basin
Great care was taken on every detail to make sure we weren’t misrepresenting anything – but also with the clear understanding this was – though technically accurate – clearly a creative interpretation of the process, not an engineering schematic.
industrial animation of low lift pump station
industrial animation of low lift pump station
One of the ongoing challenges of industrial animation and accurate 3D product videos is balancing accuracy and technical complexity with the need to simplify for presentation’s sake. It’s a delicate balance. On the one hand there are the brilliant, talented engineers who’ve spent sometimes years designing and perfecting their piece of the puzzle. On the other, the non-technical audience easily confused by unfamiliar terminology.
industrial animation of sand filtration basin
industrial animation of sand filtration station
Step 1, intake. The idea was to create the different steps in a modular approach to simplify working on each step individually.

Several different approaches were proposed, all geared towards creating a friendly, stylized but recognizable rendition of equipment and environments. The information needed to be organized and presented in such a way to get the point across and to keep pace with contemporary communication culture. In other words, it had to be a little fun too.

This industrial animation project stretched organizational skills, software limits and hardware power to the max, requiring many man hours as well as many more machine hours. The end result was a presentation that succeeded on all levels and made our client look like a hero to their boss. That’s a win, and worth all the hard work that went into it. 3D product videos are always a challenge, but we work hard to make it fun and worthwhile to our clients.

How can CraneDigital help you communicate your difficult to understand message to your audience? We’d love to chat about it.