970 213-1828 info@cranedigital.com

Denver Animated Video Production

Explaining Your Business with Animation

Successful animated product videos use easily understood imaging to explain sometimes complex ideas.
Still from animated video created for Lohmiller & Company explaining how Needlepoint Bipolar Ionization cleans the air in homes and business during Covid 19 pandemic.

When it comes to using animation to explain your business, quite literally anything is possible. Animated video production in business communication has evolved well beyond stock PowerPoint animations or pie charts. Animated videos have become important tools to communicate complex, sensitive, detailed information in easily understood terms.

Clean Power Graphics: 3D Modeling for Graphic Design: Munters VariMax® IFRG Process Graphic. Explaining the principles behind heat exchange technology.
Munters VariMax® IFRG Process Graphic. Explaining the principles behind heat exchange technology.

Animated product videos may be notional – where concepts are presented using fictional but recognizable elements. This avoids committing to a single product, or model, providing greater shelf life of your project. It also avoids revealing your ‘secret sauce’ to a world-wide audience, protecting your intellectual property.

3D Cut-away illustration is an excellent way of explaining your products by controlling what you want to reveal and protecting what you don't. This internal floating roof storage tank shows exactly how the concept works.
3D Cut-away illustration is an excellent way of explaining your products by controlling what you want to reveal and protecting what you don’t. This internal floating roof storage tank shows exactly how the concept works.

Animated product videos may also be highly accurate, detailed pieces of equipment that explain complex relationships and value propositions. Sometimes there is no other way to communicate the nuance of your business.

With 30 years experience in marketing, advertising, video production and commercial art, CraneDigital has a solution for every budget. We work hard to listen, understand your message, then present that message to your audience in concise, understandable language.

3D Explainer Animated Video:showcase your products and services in the universal language of visual intelligence.
3D Explainer Animated Video:showcase your products and services in the universal language of visual intelligence.

Animated videos are highly versatile, extremely effective, and one of the hottest trends in digital marketing today. So elevate your video marketing campaigns with animated videos from CraneDigital. Give us a call at (979) 213-1828. We can help!