Those who haven’t yet considered 3D technical animation as a potential marketing solution and instead rely simply on video or photography – might benefit from this quick mention.
In the real world, it’s often impossible to visualize how something works. Our eyes stop at the exterior shell of the object, unable to penetrate and see what lies within.
3D Cutaways are an excellent way to explain your product’s features, benefits and value proposition.
Sometimes you don’t want to show something specific – for example, a proprietary modification you’ve made to your product. 3D Animation can easily omit whatever intellectual property or features you wish to protect.
- At CraneDigital we’ve been creating 3D cut-away illustrations and animations for years. Inspired by early artists working before the computer with airbrush and traditional drawing methods, we moved to the computer to perfectly leverage size and scale relationships – and every nuance to perfectly present each object.
- Ultimately, if the goal is complete flexibility in marketing, an object trapped in CAD is a bit like having built a ship in a bottle. We’re experts helping move your CAD data set to a more suitable high-quality illustration and animation environment.
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