970 213-1828 info@cranedigital.com

Demolition of PPPO Paducah Site Water Tower

Demolition of PPPO Paducah Site Water Tower: One of our long-time clients is a group out of Paducah, Kentucky, working with the U.S. Department of Energy. Earlier this year we worked with them to create an animation of how a long-standing water tower was to be demolished on site. When you blow things up for real folks nearby want to know what’s going on.

So we worked with the engineers and Subject Matter Experts to create a short animation showing how the tower would fall; that it wouldn’t hit the nearby quonset hut, and the explosives being used were really pretty minimal.

The water tower was designed and constructed before they were using CAD for such things, so everything was built in 3D using old 2-D engineering schematics.

The demolition is complete and was hugely successful. With so many variables and moving parts, and consequences if things go wrong – it was a thrill to watch it all happen in real life. The animation was “spot on” showing how it would fall.

This is another great example of using real world data, engineering and science to visualize your project.

A few out-takes from the development phase of the project. Wire frames at the beginning show explosives higher-up on the legs, and generating too much debris for the final sequence. Often times several iterations need to be created before the proper sequence is approved.

A primary goal of this project was to educate the public about what was actually going to happen. When neighbors hear ‘explosives’ will be used they take notice.

The precision with which the team executed this demolition is nothing short of incredible. Precise cuts were made on the legs, and coinciding charges were precisely positioned to affect direction of fall. Engineers and Subject Matter Experts (SME’s) diligently planned each step to minimize risk.

 

It was important not to over-exagerate explosions or blast impact, accurately reflecting the amount of debris.

As we worked with the team to understand the various forces involved, several different scenarios were created and animated before the final, accurate simluation was reached.

Google earth was used to measure distances on the actual site. The water tower itself was modeld in 3D using old, 2-dimensional engineering schematics. 

Demolition of the PPPO Paducah Site Water Tower

Demolition of PPPO Paducah Site Water Tower

3D Product Animation Product Rendering Product Animation Engineering Animation Technical Animation Industrial Animation
3D Model of Water Tower, built for demolition animation sequence.

3D Process Diagrams and Site Maps

3D process diagrams, or site maps are a creative, informative way of introducing your product solutions in context with appropriate markets. CraneDigital has been there since the beginning helping organizations large and small present their products and solutions to a global market utilizing the world-wide reach of the web. 3D site maps are a creative, fun way to help new audiences understand what you do. They’re the equivalent of the proverbial elevator speech – you know, “tell me in 10 seconds what you do.”

3D Process diagram, site map, decision tree, virtual world or process flow diagrams are a great way to help others understand your products and solutions in context.
3D process diagram for marketing: the various high-level steps of the clean water process, illustrated for Milton Roy

Today’s Marketing Director knows that moving major marketing initiatives to the web was not a matter of if, but when and how. It became even more important due to the long-term effects of the Covid-19 pandemic. Our clients often request 3D Site Maps that show their products and services in context of specific markets. CraneDigital has 30 years of marketing and communications expertise creating compelling 3D graphics and animation to help during this transition.

3D Site Maps and Process diagrams. Using fictional environments to set the stage for real-world products.
FLEXIM’s Dynamic Gas Master is a good example of using 3D Site Maps and Process diagrams to set the stage for real-world products. Using simple but recognizable 3D models to represent industry environments sets the stage for real-world products, introduced using client-supplied CAD data.
Fort Collins Animator, Fort Collins Explainer Videos
Still frame from animation showing market solutions for HACH’s products and services. Each industry is represented by a pad containing appropriate infrastructure. Pads are linked by various piping to allow connectivity between different industries.
Clean Power Graphics: 3D Modeling for Graphic Design: Munters VariMax® IFRG Process Graphic. Explaining the principles behind heat exchange technology.
Munters VariMax® IFRG Process Graphic. Explaining the principles behind heat exchange technology.

Are 3D Process Diagrams Right for You?

Schneider Electric, “Solutions for Cement”https://cranedigital.com/industrial-animation-case-study-schneider-electric/

No matter the term; Process Diagram, Site Map, Production Path, Process Flow, Decision Tree or Virtual World, these 3D Site Maps are vital tools for organizations to showcase products and solutions in a clearly fictional – but believable way. Translating complex concepts into easy to understand visuals is what these graphics are all about.

This virtual world is useful sales presentations, training, and educational purposes. Deliverables include a series of images used to customize sales presentations (think PowerPoint or Visio). Creating animations and videos from you virtual worlds is the logical next step use of these assets.

Schneider Electric, “Solutions for Mining”
Schneider Electric, “Solutions for Steel”

Working in 3D offers flexibility, but like everything there are considerations to keep in mind.

3D Site Maps, Process Diagrams
3D Site Map, Process Flow Diagram, Virtual World or Interactive Map: whatever the name, the idea is the same: to introduce your products and services quickly and clearly, in-context to a web-savvy market. In many cases colors are neutralized to keep focus on branding.

Our Approach

The environment is usually brand neutral, except for the client’s brand. This means removing excessive color or anything that could be associated with other well-known products, especially those from competitors. This ensures your organization’s branding standards, such as color treatment, logos, spacing, and application, are maintained. It also allows you to focus all your marketing efforts and budget on promoting your own brand.

Cement Crusher for Schneider Electric, “Solutions for Cement”

Accurate, Recognizable but Not Precise = PLAUSIBLE

Cyclones,Schneider Electric Solutions for Mining
Cyclones, Schneider Electric “Solutions for Mining”

The 3D environment should be accurate, but not with engineering precision. Plausible is the word we like to use. There are many reasons for this. Industry insiders should know that an organization understands its customers and the spaces they occupy. However, being too specific about the make or model of anything not directly related to your own product line implies preference for one piece of equipment over another. So, it’s important to create believable versions of things that are not distinguishable.

Smart Crane for Steel Industry
Smart Crane 3D model, built for Schneider Electric “Solutions for Steel”

Level of Detail

Level of detail is an important factor to consider. Adding too much detail to environments takes a lot of time and money. It also makes animation more complicated. The perspective from which you view a scene plays a big role in deciding the level of detail to include. For example, if you’re looking at a Municipal Wastewater plant from a high altitude you don’t need to show every small part of the facility. However, if the camera zooms in for a closer look, level of detail becomes important. It’s better to approach level of detail in stages.

Phases

3D Diagram of Wastewater Treatment Plant, color version
Aerial view of Wastewater treatment plant, phase 1: the 10,000 foot view.
  • Phase One might be the 10,000 foot view providing environment for context. Whether a Cement Plant, Steel Mill, a Mining Site or Municipal Wastewater facility, setting the stage with accurate, plausible environments is a first step.
Wastewater Aeration Tank-wide shot
Phase 2: Close up rendering of a Wastewater aeration tank.
  • Phase Two might be a closer look at individual areas of activity. Subject Matter Experts (SME’s) are essential to ensure accuracy and detail as the camera moves closer. In phase two you’re making and refining decisions about what you’ll view next. For example, if your next PowerPoint slide or shot in a video is how equipment installs, you’ll build out enough detail to set the stage. Cameras are positioned anywhere in the scene for unique vantage points using real world photography techniques like depth of field blur are used to enhance realism.
Wastewater Aeration Tank-Close Up
Phase 3: Detailed aeration tank can withstand the close-up shot with its safety railings and detailed equipment. But for a 10,000 foot shot there’s no need for this level of detail; no one will see it. The trick is planning which is which.
  • Phase Three is where individual products are introduced into their proper setting. Environment has been established and it’s time to reveal the reason we’re looking at this world. This is where detailed, accurate product is shown. Often times CAD data sets are the best approach, eliminating the costly process of recreating something that already exists.

Wisdom and Experience

Choosing how to spend time and budget wisely is important. When beginning a scene and an idea becomes visible, requests for more detail arise. It’s not a question if more detail can be added, but should it be. It’s about staying focused on the core message. With 30 years experience we guide you through this process.

Sometimes various color accents indicating common elements, such as water, can break up the monochrome look without contaminating branding.

Building your 3D process diagram or site map animation can be approached in two ways. The first option is to overbuild the entire site, allowing for complete freedom of movement and ensuring that every part of it can withstand close scrutiny. However, this approach requires a significant amount of time and money. The second option is to approach the construction process in phases, which is more sensible. There is no point in investing time and money into detailing a part of the site that will not be seen by anyone.

Reference

One of the most challenging and enjoyable aspects of building a site is creating the machines and equipment specific to each industry. Using reference photos and descriptions, these machines are constructed to resemble real-world counterparts. However, they do not represent any particular brand or model. Instead, their final versions are an average representation of several different samples. In some cases, it is necessary to create machines that fall into specific categories. For example, there was a recent need to depict a large shipping container being transported by a flatbed semi-truck. It was important to accurately show a drop-down flatbed to accommodate the extreme weight requirements. Therefore, sometimes it is appropriate to include a certain level of detail.

Each animation piece adds to the fun and intrigue. The interactive environment makes it enjoyable for potential customers. Once your asset library is constructed, you can easily leverage models for any future marketing efforts. Making changes to individual assets will automatically update all future scenes.

Stacker & Reclaimer for Schneider Electric, “Solutions for Mining”

With over 30 years of experience, CraneDigital can expertly assist you in determining what is best for your needs. Give us a call at (970) 213-1828 to discuss how we can help you showcase your products and services on the internet. We are here to help.

Exploded View Animation of Tech Lighting Element

Tech Lighting’s ELEMENT: exploded view showing internal lenses and structure.

Exploded View Animation of Tech Lighting Element: Created for Chicago-based Tech Lighting, the ELEMENT is a unique light designed for the demands of lighting retail display. Element’s ability to focus and direct light to very specific angles allows pin-point accuracy and precision presentation. Because of its design, the ability to change bulbs more efficiently make maintenance easier and less expensive. This exploded 3D product view was created as part of a larger animation project.

Give CraneDigital a call for your next marketing video. With 30 years experience we can help present your products in the best light possible.

John Deere Maximum Life Undercarriage Product Video

John Deere Maximum Life Undercarriage animation.

This is another great example of how 3D industrial animation explainer videos can help showcase features and benefits in a contemporary, comprehensive but succinct presentation across a wide array of media channels. Created for John Deere in collaboration with their local advertising agency, this piece was animated using a massive CAD data set that took a while to sort through. Every piece was painstakingly detailed and separated into layers for presentation.

CAD DATA

The CAD Data set for this project was enormous and complex. Sifting through various assemblies and sub-assemblies took extreme attention to detail. We were able to organize each sub-assembly into sensible animation groups based on the correct combinations required for presentation. It took every bit of our fastest machines to do this project, but the end results speak for themselves.

Titling

Once the raw animation sequence was complete, we handed it off to titling who put their unique spin on final presentation look & feel, as well as music.

Clean Power Graphics

Alternative clean power and energy require new ways of visualization. Let’s face it: new technologies require new thought; a new approach to help early market adaptors understand you’re value proposition. CraneDigital has been helping creative thinkers present their alternative energy strategies for more than 20 years.

Clean Power Graphics: DAC (Direct Air Capture) Hub
Direct air capture, or DAC, is a carbon dioxide removal process that separates carbon dioxide (CO2) directly from the atmosphere. The separated CO2 is then converted into components for other products, or stored safely deep underground. DAC, and other forms of carbon removal, is a critical tool for reaching net-zero emissions and cleaning up the legacy carbon pollution that is already in the atmosphere, causing significant climate change related damage.

In order for innovative clean power and clean energy technologies to gain momentum people need to understand how they work. Technical messaging can be complicated. That’s where we come in. With 30 years of experience in visual communications CraneDigital uses the universal language of visual intelligence to clarify your message. One of the biggest challenges in Marketing & Communications is striking the right balance between accuracy and the ability to easily explain something without confusing your audience. Clean power graphics from CraneDigital visually explains your message using simple visuals to clarify complex ideas.

3D cut-away illustration is used to showcase different aspects of the rain cycling process.
3D cut-away illustration is used to showcase different aspects of the rain cycling process.
Clean Power Graphics: 3D Modeling for Graphic Design: Munters VariMax® IFRG Process Graphic. Explaining the principles behind heat exchange technology.
Munters VariMax® IFRG Process Graphic. Explaining the principles behind heat exchange technology.

What we do

CraneDigital helps organizations visualize abstract concepts using 3D animation, video and other forms of visual story telling. We can convert complex CAD engineering data sets into marketing masterpieces. Or fictional – but plausible – environments to illustrate concepts. Or, anything in between. If you have thought of it, we can help others understand it.

Clean Power Graphics: Carbon capture and sequestration concept illustration for Future Gen Alliance/U.S. Department of Energy. This graphic helps non-technical audiences understand how it’s possible to ‘capture’ CO2 and through the miracle of engineering, safely inject that CO2 into a layer of rock thousands of feet below the surface. Above, using google maps data and to-scale imagery, an accurate representation of the project was constructed to help stake holders understand the technology.
Carbon Capture and Sequestration Conceptual Graphic created for U.S. Department of Energy/Future Gen Alliance.
Carbon Capture and Sequestration Conceptual Graphic created for U.S. Department of Energy/Future Gen Alliance.
Direct Air Capture animated 3D model.
Clean Power Graphics: 3D explainer video showing heliostat mirror array for Sundrop Fuels
Heliostat mirror array for Sundrop Fuels
Sundrop Fuels Lifecycle Illustration: explaining the value chain for Sundrop Fuels "green" gasoline, diesel and aviation fuels' biofuels. Syngas is made into “green” gasoline
and liquid petroleum gas (LPG) using the commercial methanol and MTG 
process, or into diesel and aviation fuel using the Fischer-Tropsch process.
Sundrop Fuels Lifecycle Illustration: explaining the value chain for Sundrop Fuels “green” gasoline, diesel and aviation fuels’ biofuels. This high-level graphic illustrates how Syngas is made into “green” gasoline and liquid petroleum gas (LPG) using the commercial methanol and MTG process, or into diesel and aviation fuel using the Fischer-Tropsch process.
Solar Hot Water Heater Thermosiphon diagrams created for Popular Mechanics magazine.
Solar Hot Water Heater Thermosiphon diagrams created for article in Popular Mechanics magazine on Solar Hot Water Heaters.
Solar Hot Water Heater illustrations created for Popular Mechanics Magazine.
Solar Hot Water Heater illustrations created for Popular Mechanics Magazine.

CraneDigital has extensive experience and a solid track record helping clients large and small move ideas from notional into actual. We’re experts at joining your creative team as trusted partners in the sometimes complex process of technical marketing.

Clean Power Graphics: 3D Site Maps, Process Diagrams
Clean Water Process Diagram created for Milton Roy
Pollution-Free Power: a diagram of how the micro fuel cell operates. Created in the mid 90’s for Los Alamos Start-Up, Hockaday Micro Fuel Cell.
High-Temp Particle Reactor: on left is sketch provided by client. On right the graphic created for presentation.
High-Temp Particle Reactor: on left is sketch provided by client. On right the graphic created for presentation.
Air Genesis Wind Turbine
Air Genesis Wind Turbine

2024 sees many alternatives to conventional energy sources being explored. When it comes time to present those ideas, we can help. With 30 years experience in marketing, technical illustration, animation and video production, CraneDigital helps get your message in front of a global audience.

Air Genesis Wind Turbine
Air Genesis Wind Turbine

Let clean power graphics from CraneDigital help you clean things up in 2024. Give us a call at (970) 213-1828. We can help.

3D Modeling for Graphic Design

3D Modeling for graphic design has evolved tremendously over the years. CraneDigital has been there since the early days, today putting to work 30 years of experience, creativity and wisdom on every project landing on our desk.

3D Modeling for Graphic Design: Munters VariMax® IFRG Process Graphic. Explaining the principles behind heat exchange technology.

3D Modeling for Graphic Design: Munters VariMax® IFRG Process Graphic. Explaining the principles behind heat exchange technology. 3D Illustration is used to graphically represent concepts without committing to a specific model of equipment. This allows the graphic a longer shelf life due to not being tied to specific piece of equipment’s life span

3D Modeling for Graphic Design is a cornerstone technique used to visualize anything by creating believable, plausible content. CraneDigital began (as Sandhill Studios) doing this right around the time the (current version of the) internet was born, using airbrushing techniques learned in art school.

Data Center 3D Model: two-story, 48MW ITE data center is a complex image to digest. Using visualization techniques like before and after we're able to provide a better look at what's going on under the roof.Data Center 3D Model: two-story, 48MW ITE data center is a complex image to digest. Using visualization techniques like before and after we're able to provide a better look at what's going on under the roof.
Data Center 3D Model: two-story, 48MW ITE data center is a complex image to digest. Using visualization techniques like before and after we’re able to provide a better look at what’s going on under the roof.
A brief assortment of graphical logo treatments for clients over the years.

Then one day walking through an Albuquerque, NM bookstore, I stumbled upon something that would alter the course of my career – and life. Deep in the computer software section there was a software box with catchy illustrations that looked similar to what I was creating with an airbrush – only better. I showed it to my wife and we both winced at the price: $300 – which was a lot of money to a couple of artists trying to make it in Santa Fe, New Mexico in the mid 90’s. After a brief discussion we decided it was worth the risk, and my first 3D Illustration program, Ray Dream Designer was purchased.

3D explainer video
CAD Translation opens up an entirely new realm for the 3D modeler/illustrator. If an object already exists as a result of R&D/Engineering, it makes no sense to waste time re-modeling it. The 3D illustrator is able to then use truly accurate digital twins and do things otherwise impossible in real life. Slicing through exterior housings to see interior features, for example. Created for long-time client Informa-Engage these industrial-strength power products are from CAD files.
3D Modeling for Graphic Design.
Ant Acid, where it began almost 30 years ago. Dusting off a project from art school and using it to teach myself 3D modeling, Ant Acid went on to win notoriety in the New York Society of Illustrators. The makers of Ray Dream Design initially couldn’t believe their software was used to create such a complex, detailed model.
3D Model of Well Head.
Using photographs as reference, virtually anything can be built by a skilled 3D modeler. Extreme attention to detail is essential to creating believable objects that appear as they would in the physical world. A firm grasp of photographic techniques translates well to working with the sophisticated virtual cameras of 3D.

With computer skills young and undeveloped, but a firm understanding of the essentials, I loaded the software on my Mac – which barely met the basic system requirements. Immediately it became clear I needed a new computer. The journey had begun.

BioCycle-D from Enviromix: Optimized Aerobic Digestion for waste water technology explained
BioCycle D Optimized Aerobic Digestion. Part CAD file translation, part re-modeling/optimizing for animation, this image is a good example of using client-provided information as a base, then altering various components for optimum presentation.
Land diagrams and plot maps.
Created for Shell Oil’s S.U.R.E (Shell Unconventional Resource Exploration) team, 3D illustration was used with GIS data to accurately represent a real plot of land in western Colorado.

Fast forward 30+ years and many, many hours later, learning many, many 3D modeling software packages – here we are, the end of 2023. The potential of 3D graphics packages far exceeds the wildest imagination of yesteryear. Today, virtually anything can be created, visualized, invented – and animated – on the computer, bringing an entire new level of potential to visual communications.

With 30 years of examples 3D Modeling for Graphic Design to show, it’s tough to decide which images should be on this page. As well, styles change over time. Initially my color palette leaned towards brighter, more vibrant colors. Over time I’ve become more understated, focusing instead on the nuance produced by subtle shifts in lighting, allowing an object’s natural character to emerge. This is also attributable in part to more advanced lighting techniques.

Cut-away illustration of blow out preventer.
After the Deep Water Horizon’s catastrophic failure, Royal Dutch Shell executives were in damage control explaining to share holders why this could not happen to their equipment. 3D illustration from CraneDigital helped convey that message in high-stakes meetings with the CEO.

While CraneDigital has worked with large, multi-national corporations over the last 30 years, we’ve also had the privilege of working with those just starting out, trying to help get ideas out of their head for the rest of the world to see. The work below was created for start-up company Cahill Services, providing heat to construction sites around the world through use of portable, jet-engine powered heaters they somehow figured out how to mount in trailers and ship to some of the coldest, most remote sites on earth. We worked closely with Cahill Heating to understand their value proposition, then advise visuals that best supported core messaging. The result was a explainer video concisely summarizing Cahill’s value proposition.

3D Modeling for Graphic Design: Conveying complex value propositions is a key benefit of using 3D graphics for marketing. Being able to visually illustrate concepts relationships between elements eliminates confusion and clarifies messaging.
3D Modeling for Graphic Design: Conveying complex value propositions is a key benefit of using 3D graphics for marketing. Being able to visually illustrate concepts relationships between elements eliminates confusion and clarifies messaging.

One trailer model (below) was represented by CAD engineering. The other needed to be constructed as a 3D model by CraneDigital. Can you tell which is which in the image below?

3D Modeling for Graphic Design: We illustrate and animate using 3D models either provided by client as CAD files, or by building the model from scratch using visual reference.
We animate and illustrate using 3D models either provided by client as CAD files, or by building the model from scratch using visual reference.

This last image is an example created recently for a project that has not yet been fully realized. The initial ask was for a series of images relating to Clean Energy. Though the project didn’t materialize due to deadline constraints, it seemed a good enough idea to explore anyway. As a result we’ve embarked on modeling various components for future projects. Below is a DAC Hub, created as a 3D model allowing 360° views for future projects. After 30 years of doing this, our model library is extensive.

DAC (Direct Air Capture) Hub
Direct air capture, or DAC, is a carbon dioxide removal process that separates carbon dioxide (CO2) directly from the atmosphere. The separated CO2 can then be converted into components of products like concrete or stored safely and permanently deep underground. DAC, and other forms of carbon removal, is a critical tool for reaching net-zero emissions and cleaning up the legacy carbon pollution that is already in the atmosphere, causing significant climate change related damage.

So no matter the project, CraneDigital has 30 years of experience creating custom imagery for an enormous variety of applications and clients. Give us a call at (970) 213-1828. We’d love to help on your next project. Thanks for reading.

Calisthenics for 3D modeling

Calisthenics for 3D modeling: Part Swiss Army Knife, part Que-Ball, part RPG, part what ever the heck you want it to be, ToolBall serves as calisthenics for 3D modeling. Originally created years ago as a means to learn 3D modeling tools and techniques, he has been ported into several different 3D animation environments since. Originally born in Lightwave 3D, he now resides in the Autodesk universe. Each new environment’s set of tools allows different expressions of his final look and functionality.

The Original ToolBall video, created in LightWave 3D in early 2000’s (no audio)
More contemporary renderings of ToolBall in his present form.

ToolBall: Part Swiss Army knife, part Que-Ball, part RPG, part whatever the heck you want it to be… ToolBall serves as calisthenics for 3D modeling.

ToolBall’s 15 minutes of fame came at Siggraph where he flew along side Shrek on HP‘s big screen. We were very proud of his journey.

Since his inception, between projects we like to open the models and implement anything learned from the last project. ToolBall is also a good project to test render settings with. We like to think of him as an exercise platform; jumping jacks to get started… calisthenics for 3D modeling to limber up… practice on. You never know what he’ll turn into next.

ToolBall: Calisthenics for 3D modeling
Calisthenics for 3D modeling
More contemporary renderings of ToolBall in his present form.
Calisthenics for 3D modeling helps optimize render settings. Achieving the desired results requires balancing acceptable rendering times with the resulting look.
ToolBall: Calisthenics for 3D modeling
ToolBall: Calisthenics for 3D modeling

Because much of CraneDigital’s work is geared towards large corporations striving to maintain consistent messaging adhering to brand strategies, creative efforts like ToolBall sit patiently on the sidelines, waiting for his time to come. To quote a recent ad campaign launched by the state of Nebraska, “Honestly, it’s not for everyone.”

ToolBall: Calisthenics for 3D modeling
ToolBall: Part Swiss Army knife, part Que-ball, part RPG, part whatever the heck you want it to be…ToolBall spent time in SoftImage/mental ray getting updated and equipped with new gadgets.

Calisthenics for 3D modeling takes other forms, like Ant Acid and other creative projects buried deep in the recesses of CraneDigital’s archives. These projects stimulate creative thinking, preparing to innovate when the time comes. Every 3D animation project is different, requiring a new problem to solve. New techniques allow perfecting a certain look or action that can breathe that something extra into your project and make the difference, allowing your content to stand out amidst a crowded, noisy market place. Honing technical skills ensures we’re ready for anything that comes along next. And – it’s a heck of a lot of fun, and satisfies the artistic drive – whether he’s ready to be seen by the public or not.

When it comes time for your next creative effort and you really want to make a splash, give CraneDigital a call. With 30 years of creative excellence, business with integrity and creative thinking ready to go to work for you, we’ can help.

3D Explainer Videos

The benefits of combining 3D animation and graphics with the web/internet to distribute compelling marketing material world-wide, are well established. If you’re not doing so, you’re missing opportunity.

3D Explainer Animated Video:showcase your products and services in the universal language of visual intelligence.
3D Explainer Animated Video: Created for Munters as part of a larger animation project explaining their unique approach to cooling data centers.

3D explainer video is the latest term for something we’ve been doing for a long time. CraneDigital has nearly 30 years of experience combining advertising, marketing and publishing with 3D animation, graphics and video production to visualize and explain our client’s products and services in unique, compelling and entertaining ways. Yeh, that’s a pretty long sentence, but the search engines will love it.

Munters SyCool animated explainer video
3D explainer animated video
3D explainer animated video: Created for client to showcase unique industrial design benefits.
Radiate from Nutrien Ag Solutions. This video uses 3D animation to explain the benefits of Radiate from Nutrien Ag Solutions.

Explainer videos explain and showcase your products and services in a concise, unique presentation ready to deploy via the web to a world-wide audience. You’ve heard it a million times and it’s even more true today: a picture is worth a thousand words. How many more words is a short, precisely targeted animated explanation of your value proposition worth?

3D Animated Explainer Videos
Working closely with in-house video production team, CraneDigital provides high-quality 3D animation to showcase products in larger, corporate video projects.

The web-surfing public no longer wishes to be bothered by reading to understand information, especially complex, technical information. Instead we’d like to have it explained to us in easy to understand words, with moving pictures and a friendly voice and catchy music to set the tone. Strategically include your corporate-approved logos, fonts, colors, etc. to uphold the all important branding guidelines and you have something AI could never do.

Needlepoint Bipolar Ionization: Cleaning the air in a pandemic.
Created for Lohmiller & Associates during the height of Covid. This project explains how the air is cleaned with Needlepoint Bipolar Ionization.

Explainer videos can be as simple or elaborate as required. The goal is always concise, brief messaging that reaches the right ears and creates a response.

3D explainer video for Shell Oil
Created for Shell Oil, this project explains the complexities of an enormous underground engineering feat; a freeze wall acting as a barrier containing subsurface contaminates. Otherwise impossible to grasp by the general public, this project was designed to showcase the depths with which Shell is willing to go to in order to protect the environment. Everything was modeled by CraneDigital using on-site photographic reference.

Let CraneDigital put our nearly 30 years of design, communication, marketing and animation experience to work for you. A long list of happy clients is proof we’re exceptionally good at it. Give us a call. We can help.

Cleaning the Air in a Pandemic With GPS

Successful animated product videos use easily understood imaging to explain sometimes complex ideas.
Still from animated video explaining how needlepoint bipolar ionization is used to clean the air in the covid pandemic.

One of the greatest things about what CraneDigital does – industrial and technical animation – is learning about new technologies. When a new technology offers a substantial benefit to others, and contributes to the greater good in the world we live in, well, projects don’t get any more rewarding than that.

In order to effectively communicate something we first need to understand what we’re communicating. This past month we had the privilege of working with local Colorado company, Lohmiller & Company, to explain their Indoor Air Quality (IAQ) technology, GPS that cleans the air of Coronavirus in homes and business.

GPS technology removes the source for airborne viral infection transmission, removing molds, pollens, bacteria and viruses from the air. GPS inactivates and removes 99.4% of viruses such as Coronavirus, Norovirus, Staph, E.coli and Legionella in 30 minutes time, with no harmful by-products as a result – like ozone.

Lohmiller and Company GPS Technology
Needlepoint Bipolar Ionization

GPS, or Global Plasma Solutions’ Needlepoint Bipolar Ionization has been used in hospitals for a while, and now it’s available to anyone – residential and commercial – from a single-room apartment to large-scale business campuses.

Here’s how Needlepoint Bipolar Ionization works: A simple device is mounted in your existing HVAC equipment and emits a charge of negative and positive ions. The ion-charged air is then circulated around your your entire building and attracts microscopic pathogens floating around. This effectively causes the microscopic debris floating in the air to collect around a larger single point that then becomes easier for your HVAC filters to remove. Here’s an animation explaining the process from a commercial point of view.

For obvious reasons, timing was important. Businesses, for example – need this technology today if they’re going to return to normal operations, and customers are to feel safe visiting their establishments. Working closely with Lohmiller’s excellent internal marketing team to effectively communicate the benefits of NPBI, we had less than a month to bring 6 different renditions to life.

Local Voiceover Talent Pro Donna Cuddemi’s voice brought just the right balance of compassion and credible intelligence to the videos, and everything came together beautifully.

Visit Lohmiller & Company’s web site at www.lohmillercompany.com/cleanindoorair for a complete overview.