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Our 3D Product Animation Video Services

Animated product videos from CraneDigital are the perfect way to explain and showcase your products and services in contmporary, engaging ways using the uniersal language of visual intelligence.

3D Product Animation Videos from CraneDigital

HACH Company’s CL17sc water analyzer is a great example of working with your in-house creative team to produce product-specific animation for inclusion in corporate marketing videos.

3D product animation is the perfect way to explain and showcase your products for the web. We’ve been creating animated product videos for over 20 years and have learned a thing or two about consolidating your message, highlighting what’s important and creating engaging, visual content in an easy to digest format suitable for all forms of today’s delivery platforms.

We begin by understanding your business, what your specific value proposition is and what the critical success factors are. At every fork in the road we’ll help steer you in the right direction to make sure your goals and objectives are met for the project.

Every social media platform these days encourages video, but what video you display says a lot about who you are as a company.

When it comes to attention to detail CraneDigital is in a class of our own: It’s in our DNA. CraneDigital works with the very best 3D animation software and employs the most powerful networked rendering systems in the industry, ensuring your project won’t get bogged down in the gorgeous, technical detail that makes it look great.

Don’t settle for uninspired lighting, low-level texturing and the flat, lifeless “computer generated” look.

Created for Universal Motion Control, this short glamour rotation provides a side-by-side comparison of 2 center pivot irrigation gear box: Model 755 and 765.

3D product animation focuses on a specific product, or line of products, diving into the special attributes of how and why this product is unique; how it solves a problem your customer has, and how it will benefit your customer.

We begin by understanding your business; what your specific value proposition is and what the critical success factors are. At every fork in the road we’ll help steer you in the right direction to make sure your goals and objectives are met for the project.

Created for Bolder Surgical, this 3D product animation shows the motion of the CoolSeal surgical instrument. For more on Bolder Surgical click here.

Electric motor exploded view animation.

3D Product Animation often leverages your existing CAD data set. Often times it’s the fastest, most accurate method of representing your product, and the most cost-effective. CraneDigital has decades of experience animating CAD data. We’ll leverage all the hard work already completed and approved by translating your .STEP files, or SolidWorks assemblies into our animation environment. We’ll then surface (apply textures and materials), light, and animate every important nuance so your customer has all the information they need to make informed purchasing decisions.

CAD translated CRAH for Animated Product Video

Other times there is no CAD data for your project. When this is the case, assets are created in-house with sophisticated 3D modeling. Using what ever reference available, we’ll create any asset required to properly convey your message. The image below shows 4 devices modeled for a larger project. No CAD data was available so 3D models of each piece of equipment were built to a level of detail and accuracy to withstand their close-up shot in the animation.

3D Technical Graphics and Animation

Some animated product videos are large, complex projects covering many different aspects of a new product or model. The image below is a still from the Super Z riding mower project created for Excel Industries. This project went through every improvement to their best-in-class riding mower, explaining every attribute. This project took nearly 6 months to complete, requiring focus and commitment to detail. CAD assemblies were large, complex files requiring extensive optimization. The result speaks for itself.

3D Cut-away illustration: Hustler Turf's Super Z riding mower.