970 213-1828 info@cranedigital.com

Capture Every Detail And Captivate Your Audience With Our...

3D Product Rendering Services

Our 3D rendering/visualization services ensure your audience can see every angle and detail, enhancing their understanding and engagement with your product.



Bring Your Product To Life with 3D Rendering

3D Product Rendering turns your engineering .STEP files into marketing assets.
3D CAD rendering of HACH EZ2000, detail shot 1

Realistic 3D Product Rendering from CAD files

Today’s digital marketing requires the ability to convert your engineering data sets into marketing materials. CraneDigital has been doing this for nearly 30 years.

We are not engineers – we’re graphic artists working with marketing directors and video producers to craft the perfect image. We understand the engineering process, often acting as liaison between engineering and marketing to leverage existing CAD assets into marketing masterpieces. We speak both languages, and help you through the process each step of the way.

This is a skill honed over 30 years, requiring extreme attention to detail, artistry, technical aptitude and patience. And yes, you need to a be a little nuts to truly enjoy it. But we do, and are really good at it.

For a full overview of our process, click the Learn More button below.

Perfect, Accurate 3D Models of Anything

No CAD File? No Problem! Often times CAD Data isn’t the right – or best approach for your project.

– Engineering hasn’t been completed – or even started, in the case of the entrepreneur submitting patent, for example.

– No CAD was used in the creation of an object.

– This is a purely speculative idea and you’re just beginning to visualize what it might look like.

– CAD models are often needlessly complex to convey intricate detail that may never be seen. In some cases it’s simply unnecessary.

No matter your need, a core strength at CraneDigital is 3D modeling. We’re experts at creating 3D polygonal models of anything. For a full overview of our process, click the Learn More button below.

3D Model of Water Tower, built for demolition animation sequence.
3D Model of Water Intake Protection Screen.
3d technical illustration of water treatment plant chemical feed building, with labeling by CraneDigital.
Technical Illustration: Notional Winged Missile System for Goodrich Interiors/Universal Propulsion Company, Inc by CraneDigital.
Technical 3D animation: FLEXIM's Prestressed Concrete Pipe technology explained.

3D Conceptual Illustration & Visualization

3D conceptual illustration and visualization goes beyond the product, incorporating environments, use cases and applications. the foundation of successful visual communication is accurate, beautiful, solid imagery. The ability to visually communicate reduces confusion by side stepping dependency on language, translation, or verbal explanations that frankly most people never read.

With a solid education and training in commercial and fine art, and years of experience creating unique, targeted imagery – both moving and still – CraneDigital visually communicates your message to your target audience.

We entered the work force years ago through the door of advertising, graphic design, publishing, marketing, and after many years laying a solid foundation in art & design – computer graphics.

The power of using 3D graphics to visualize your message lies in the ability to create virtually anything , connecting concepts not possible any other way.

CraneDigital has been creating compelling, beautiful, informative and unique illustrations for more than 30 years.

To read more about our process, click the Learn More button below.

Interactive Ways To Market Your Product

360 Product Spins


360 degree product spins, or rotations, are a unique and powerful way to showcase your products on the web for potential customers to interact with at their own pace. 360° spins are not videos, but a series of images created allowing users to scrub through at their own pace, allowing them full control over how fast or slow they wish to interact with your product.

Website 3D Product Demo


3D Interactive Web Demos – the perfect way to showcase your products.

Imagine this living on the web full time for potential customers to see a product line. They directly control their interaction with the devices. Or on a iPad at a trade show as you’re interacting with potential customers. The possibilities are endless.


What Our Clients Say

Working with John at CraneDigital was a great experience. He is an excellent listener and asks questions to clarify and better understand his customers needs. John is organized and always kept me informed about when I might be asking for something outside of the scope of work and what it would entail to do it at that stage of the project. He was open-minded ALWAYS and would bring my attention to things I may have missed otherwise. One of the things I valued most was having his expertise to help solve issues. I would highly recommend CraneDigital.

-Courtney T.

“CraneDigital takes the time to understand our vision and the product and works with us each step of the way to ensure that we are clearly communicating our ideas in a complex and highly technical field to produce a high quality product.

From concept to final delivery, CraneDigital’s consistent focus is on customer service, which keeps us coming back when we have new projects that need the wow-factor that they provide.”

-Dylan N.

“We’ve worked with CraneDigital for more than 5 years and it’s always the same thing: They work hard to understand what we’re trying to accomplish, steer us well, then go the extra mile actually doing what they say they’ll do, and then some. CraneDigital is one-of-a-kind. With what the internet has become you never know what you’re going to get when you call someone – unless that someone is CraneDigital. For years John has more than delivered, he’s been great to work with: creative, does the highest quality work, is trustworthy, accountable… he even answers his own phone. CraneDigital is the whole package. Call CraneDigital. You’ll be glad you did.” 

– Ashton K.

Explore Our Product Visualization Services

Discover how our cutting-edge product visualization services can transform your product presentations. Get in touch today for a detailed consultation!