The benefits of combining 3D animation and graphics with the web/internet to distribute compelling marketing material world-wide, are well established. If you’re not doing so, you’re missing opportunity.

3D Explainer Animated Video:showcase your products and services in the universal language of visual intelligence.
3D Explainer Animated Video: Created for Munters as part of a larger animation project explaining their unique approach to cooling data centers.

3D explainer video is the latest term for something we’ve been doing for a long time. CraneDigital has nearly 30 years of experience combining advertising, marketing and publishing with 3D animation, graphics and video production to visualize and explain our client’s products and services in unique, compelling and entertaining ways. Yeh, that’s a pretty long sentence, but the search engines will love it.

Munters SyCool animated explainer video
3D explainer animated video
3D explainer animated video: Created for client to showcase unique industrial design benefits.
Radiate from Nutrien Ag Solutions. This video uses 3D animation to explain the benefits of Radiate from Nutrien Ag Solutions.

Explainer videos explain and showcase your products and services in a concise, unique presentation ready to deploy via the web to a world-wide audience. You’ve heard it a million times and it’s even more true today: a picture is worth a thousand words. How many more words is a short, precisely targeted animated explanation of your value proposition worth?

3D Animated Explainer Videos
Working closely with in-house video production team, CraneDigital provides high-quality 3D animation to showcase products in larger, corporate video projects.

The web-surfing public no longer wishes to be bothered by reading to understand information, especially complex, technical information. Instead we’d like to have it explained to us in easy to understand words, with moving pictures and a friendly voice and catchy music to set the tone. Strategically include your corporate-approved logos, fonts, colors, etc. to uphold the all important branding guidelines and you have something AI could never do.

Needlepoint Bipolar Ionization: Cleaning the air in a pandemic.
Created for Lohmiller & Associates during the height of Covid. This project explains how the air is cleaned with Needlepoint Bipolar Ionization.

Explainer videos can be as simple or elaborate as required. The goal is always concise, brief messaging that reaches the right ears and creates a response.

3D explainer video for Shell Oil
Created for Shell Oil, this project explains the complexities of an enormous underground engineering feat; a freeze wall acting as a barrier containing subsurface contaminates. Otherwise impossible to grasp by the general public, this project was designed to showcase the depths with which Shell is willing to go to in order to protect the environment. Everything was modeled by CraneDigital using on-site photographic reference.

Let CraneDigital put our nearly 30 years of design, communication, marketing and animation experience to work for you. A long list of happy clients is proof we’re exceptionally good at it. Give us a call. We can help.