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3D Cut-away illustration: Hustler Turf's Super Z riding mower.
3D Cut-away illustration: Hustler Turf’s Super Z riding mower.

3D Cut-away illustration is an excellent way to showcase your products by controlling what you want to reveal and protecting what you don’t. Using 3D Cut-Away Illustration and Animation for potential marketing solutions instead of relying on video or photography – benefits your next graphic design project or marketing effort.

3D explainer animated video
3D Cut-away illustrations of industrial power receptacles.

Why Create a Cut-Away Illustration?

In the real world, visualizing how something works can be difficult. Engineers work hard to create excellent products, but it can be challenging to visually convey the finer points without revealing its secret sauce. This delicate balance requires skill, artistry, and technical aptitude.

3D Cutaway Illustration of Mamiya RZ67 Pro II medium format camera.
3D Cutaway Illustration of Mamiya RZ67 Pro II medium format camera. 3D model of the camera was created by careful study of the actual object and modeling from scratch (no CAD).
3D Cut-away illustration is an excellent way of explaining your products by controlling what you want to reveal and protecting what you don't. This internal floating roof storage tank shows exactly how the concept works.
This internal floating roof storage tank shows exactly how the concept works. Internal floating roof tank, created for LEC Global.

3D cut-away illustrations are a great way to show off your product’s features and benefits. Controling what to reveal while keeping the rest hidden helps understand important details not visible before.

Data Center 3D Model: two-story, 48MW ITE data center is a complex image to digest. Using visualization techniques like before and after we're able to provide a better look at what's going on under the roof.Data Center 3D Model: two-story, 48MW ITE data center is a complex image to digest. Using visualization techniques like before and after we're able to provide a better look at what's going on under the roof.
Data Center 3D Model: two-story, 48MW ITE data center is a complex image to digest. This image uses visualization techniques like cut-away illustrations and before and after comparisons to provide a better view under the roof. Two-story, 48MW ITE data center created for Munters.

Fusion of Art and Technical Illustration

I learned about cut-away illustrations years ago upon discovering David Kimble’s work, a famous airbrush artist known for automotive masterpieces. His work inspired me to create my own versions of such illustrations. One big difference between what Mr. Kimble did and what we do at CraneDigital is the use of computers. David created all his illustrations by hand, using an airbrush to painstakingly draw every detail.

3D cut-away illustration is used to showcase different aspects of the rain cycling process.
3D cut-away illustration is used to showcase different aspects of the rain cycling process. Rain cycling diagram created for Rain Cycling.

Like Mr. Kimble, before the 1990s, I used an airbrush for my work. As the images became more complex, I chose to use the computer instead. This opened the door to precision otherwise unattainable, elevating the results from an artist’s interpretation to precision graphics.

David Kimble
David Kimble stands alone atop the world of automobile art. His famous illustrations for automotive giants served as early inspiration for what CraneDigital now does on the computer.
Successful animated product videos use easily understood imaging to explain sometimes complex ideas.
Still from animated video explaining how needlepoint bipolar ionization is used to clean the air in the covid pandemic.

Protect your Intellectual Property

Concealing proprietary modifications or protected features within a product is a breeze with 3D cut-away illustrations. This technique allows you to confidently safeguard your intellectual property and maintain control over sensitive information.

3D Cut-away illustrations are an excellent way to explain your product’s features, benefits and value proposition. By either ghosting away the exterior shell or slicing away a portion, details previously invisible are now visible.
3D Cut-away illustrations are an excellent way to explain your product’s features, benefits and value proposition. By either ghosting away the exterior shell or slicing away a portion, details previously invisible are now visible. DR2500 Scanning Spectrometer created for HACH.

Flexibility and R.O.I.

Laboring over a single view only to have the client wonder what the image might look like from a different perspective happened more than once. 3D cut-away illustrations exist in a360° environment with virtual cameras and lights. This allows complete freedom of movement around the object. Being able to see into the inner-most recesses of something to understand mechanical benefits is just one of many applications. Using this method, once the object is created, there is no limit to how it can be visualized. There is also no limit to how many different images may be created from that scene. This increases your Return On Investment.

3D cut-away illustration is used to show the general layout of this water screening device. Large, complex objects can be visually presented in visually understandable ways to clearly communicate their unique features.
3D cut-away illustration is used to show the general layout of this water screening device. Large, complex objects can be visually presented in visually understandable ways to clearly communicate their unique features. Industrial water straining device created for French company Beaudrey.

The Path

Since discovering this approach to visual communication 30 years ago CraneDigital has worked with clients large and small to help visually realize their products and services to new audiences. Sometimes clients have CAD files created via the engineering phase/process of the project. We can use those engineering CAD files to accurately portray any object, providing marketing with imagery using endless angles, sizes or environments to craft the proper visual message.

Warehouse model created for TrenStar animated video. This warehouse was built inside and out to show various aspects of TrenStar’s supply chain process.

Engineering CAD files or Not

Other times, engineering has not been completed – or even begun. Clients are seeking imagery for concepts to raise capital and begin the actual design/manufacturing phase. No problem – we can help there too. CraneDigital can take any starting point you have, whether sketches on napkins, PowerPoint presentations, verbal descriptions or tight conceptual sketches and create believable, plausible, compelling imagery to assist others understand your vision.

  • CraneDigital has been creating 3D cut-away illustrations and animations for 30 years. Inspired by early artists working before the computer with airbrush and traditional drawing methods, we moved to the computer to perfectly leverage size and scale relationships – and every nuance to perfectly present each object. Industrial water strainer created for S.P. Kinney Engineers.
  • If the goal is complete flexibility in marketing, an object trapped in CAD is a bit like having built a ship in a bottle. We’re experts helping move your CAD data set to a more suitable high-quality illustration and animation environment. Industrial water strainer created for S.P. Kinney Engineers.